Unveil the Tricks of ‘Watch to Earn’
‘In the Internet Age, the users’ attention is very precious, yet most people do not realize it or directly ignore it. The reason for it, Internet has already penetrated into all the aspects of our daily life. User’s attention is a kind of targeted traffic, which even has its own transformation attribute. Furthermore, the user’s attention could directly bring profit to the platform, the merchant or the major account.
In the case of video platforms, whether live streaming or video, there is a variety of Attention Economy existing that the users are hardly aware of it. Here’s a scene that you might be used to ignoring it in daily life:
One day, while netizen Z was surfing the short video platform, the home page pushed a notification that the recent Hot Star L was putting on a video living broadcast. For curiosity, she clicked in. Star L was leading the audience to take fitness. “Come, and follow me, one, two, three, four, again!” The voice reverberated in the broadcast room. The comments were quite lively.
Someone sent the comment that “Click my home page! No need to go on a diet! No need to do exercise. There’s a way to lose 10KG weight in a month.” Netizen Z wondered who would buy it. The other one paid 10 gifts in a lump sum which induced serval praised comments. She watched it for a while, felt it was uninteresting, and quitted the noisy broadcast room.
In the above scene, Z unconsciously avoided rewarding. The broadcast room seemed to be “ordinary”, but in fact the comments might induce and affect her payment behavior. It was possible to lead her to become the fan of Hot Stars by rewarding the gifts. By the effect of funnel, she also might be used as the one of bargaining chip between the HOT Star and brand owners. Also, the unconscious avoidance was the result after her being screened for serval rounds.
1. Netizen Z is not the target user or audience of the live fitness or weight loss.
2. Although she avoided the rewarding behavior, her attention still made contribution to the popularity and traffic of this live.
She is just same as the millions of normal platform users, which is the one of “Attention Economy” — the possibility to pay, convert or directly become “traffic”.
In a live stream, there may be a variety of methods of traffic attention and diversion, such as soft or hard implantation and sponsorship of brand owners or merchants, live-streaming sales, comments, gift rewarding or hanging the logo, etc. The audience becomes either a paying customer or a traffic provider.
Some people may say, if they don’t watch the live, nor comment it and purchase anything, so they could completely avoid it. The answer is NO. As long as you sign up for the platform and let your attention linger, you have already been part of the loop, but your label is low consumption user. On the other way, the label is also remarked as “Potential Consumer”.
There is also another publicity that making money by watching videos, and its main idea is much same as live-streaming. By the way of checking in, watching live streaming, videos and advertisements and doing some tasks, the platform also could directly obtain users’ traffic and attention. The advertisers obtain the exposure, the platform earns the advertising fee, daily activities or “eyeballs”, and the users get the additional pocket money.
Some people may acknowledge the business model when the others criticize it. But it is undeniable that the business model will persist regardless of our likes or dislikes.
Let’s explore a new Watch to Earn platform of Web3 Style.
Gummys is one of the video and streaming platforms. Users are available to register in, upload videos, set up their own channels and trade the videos directly. In addition, the users’ attention or the contributions of traffic are directly linked with incentive mechanism. Users could receive digital assets published by the platform via watching videos and participating in interactions, etc.
In particular, it is not necessary to register with detailed personal information in Gummys. Just a simple one-click login. All the privacy data are protected, and the transactions are transparent and stored on a decentralized blockchain platform.
5 options of Watch to Earn:
• Rewards for registration of new user;
• Rewards for loyalty and referral;
• Rewards for watching videos;
• Rewards for participating in interactions (comments or likes);
• Rewards for video creations.
The above rewards basically cover all the behaviors of a user from registration to usage.
However, freedom is not absolute. All Gummys community members must follow the corresponding rules. For example, discriminatory speech and fraud content are prohibited.
Be honest, Gummys may not be the most mature or highest profit platform, but it certainly presents as a novel and viable Web3 business model.
For users, idea creations are always good things. Eventually, it will bring the benefit maximization of users in the era of Internet freedom